• Promotion of S and T communication and Popularisation, and building Scientific Temper across the country through Science Media Communication Research, Applications, Development of Science Commentators/ Narrators, Field Capacity development to benefit people from sci-media, including Community Science Media, Science Media through ICT/Digital/A-V applications, Virtual Exhibitions, Interactive Science Media, Science news and feature services, Science of Science Communication and Science Media, and related content/software development Databases, Networks Understanding/assessment of science-society, science-science, and society-science connects, issues of misinformation, fake news in science, etc. through social media platforms etc. • Innovating, augmenting, synergizing and harnessing Science Communication/Science Media with emerging trends, applications, Research Communication, Risk Science Communication, burning topics, Nature Science Communication, newer sci-media forms like Green Media, Geo Media, Computational Media, Animation, Gamification, Science Fiction, etc. with transdisciplinary/thematic content resource material from Agricultural Sciences, Biosciences, Environmental Sciences, Public Health Sciences and Medicine, Food, Energy, S and T Information Sciences, emerging lab to land applications, S and T Communication for RD and technologies, etc. • Capacity building for science communication in regional/local modes, Communication Needs Analysis- Baseline/Endline Assessments- Public Campaigns/Sensitization/Dialogues –Trainings- Public Engagement- A/V Reporting, etc. and Targeting new stakeholders incl. housewives, knowledge workers, etc. fostering skills, capacity, competence of youth and grassroot institutions by promoting S and T solution seeking behaviour, problem solving, informed decision making and communicating innovative practices, handling actionable S and T ideas and growing the base of popular support for scientific solutions, provide functional linkages with Skilled India, Start-up India, Digital India, Make In India, Swachh Bharat, Swasth Bharat, Sustainable Development Goals, etc.